
Anna Scaife · founder + strategy
I have made these decisions with my own money on the line.
I started Anna Lou of London on a market stall in 2000 and spent twenty five years building it into a globally distributed jewellery brand, stocked in Harrods, Selfridges and Harvey Nichols, licensed with Disney, Hello Kitty and Ray-Ban, and sold into Japan, France and the United States. I did every job in it at some point: designer, art director, copywriter, buyer, negotiator, boss.
Since then I have co-founded an AI education platform with St Mary’s University, worked as a fractional lead for founders who needed someone senior in the room, and advised on pricing, licensing and market entry.
I am also an ICF accredited coach, CPD accredited in trauma informed leadership, and I run a separate wellbeing practice at annalouwellness.com. The coaching and wellbeing work itself lives over on that site, not in this one.
